Amazon launches music streaming service in India


MUMBAI: Inc launched its music-streaming service in India on Feb 28, its latest offering to drive customers to shop more on its flagship e-commerce platform.

Amazon Prime Music will be available at no extra cost to members of Prime, the world’s largest online retailer’s customer loyalty plan that costs an annual 999 rupees offers faster deliveries, access to early deals and a subscription to its video streaming service.

“Our entire music organisation – Seattle, San Francisco, Bangalore, Mumbai – we have all spent a lot of time, invested our time personally and our engineering resources in India, it’s a big priority for us,” Sean McMullan, Director International Expansion at Amazon Music, told reporters.

The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising US$115mil   in new funding, and Apple Inc’s music service.

Amazon sees big growth potential in India and had committed to investing US$5bil in the country.

The Seattle, Washington-headquartered company is engaged in a high-stakes battle with home-grown Flipkart for a bigger piece of India’s fledgling online retail market that Morgan Stanley expects to grow to be worth US$200bil  in a decade. — Reuters