US buyers favour iPhone 7 over 8

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Apple Inc’s older iPhone 7 models are outselling the recently launched iPhone 8 ahead of the early November debut of the premium iPhone X, broker KeyBanc Capital Markets said, citing carrier store surveys.

Traditionally, new editions of the iPhone have sold quickly as fans queue for the latest upgrade, but early surveys have added to chatter that the iPhone 8 is not proving as popular as its predecessors.

U.S. wireless carrier AT&T said last week its third-quarter postpaid handset upgrades were fewer by nearly 900,000 from a year ago, and brokerage Jefferies attributed it to weak iPhone 8 demand.

Apple last month introduced the iPhone 8 and iPhone 8 Plus, which resemble the iPhone 7 but have a glass back for wireless charging. While iPhone 8 starts from $699 in the United States, iPhone 7 is retailing from $549 after a price cut.

The iPhone X, a glass and stainless steel device with an edge-to-edge display, will start shipping from Nov. 3. The 10th-anniversary iPhone is priced from $999 – Apple’s most expensive mobile till date.

One investor in Apple’s shares played down any concern around a dip in sales of the iPhone 7 or 8, given the much-anticipated debut of iPhone X.

Another reason for the slow uptick of the iPhone 8 could be the modest promotion by U.S. carriers.

The company’s shares were up 1.51 percent at $159.36 around midday in New York.

 

 

 

Source:  News agencies